Digital Producer / SNS Manager

Spotify JPN Launch - Twitter Campaign

Produced an interactive campaign on Twitter to promote service launch of Spotify in Japan. As their name had not been famous in Japan before, planned interactive campaign by using simple, casual and easy communication tool, EMOJI. Designed and managed development of music recommendation system to reply thousands of patterns of music titles according to EMOJI sent from users. Over 78 million trend impressions was the best score in Twitter Japan at that moment.

https://marketing.twitter.com/apac/ja/success-stories/spotify

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Spotify Emoji on Twitter